Migrating to GA4: A Step-by-Step Guide
Google Analytics 4 (GA4) is a powerful platform that provides businesses with a wealth of data to help them better …
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Plan your migration to GA4
As of July 1, 2023, Universal Analytics will no longer accept new data. If you currently use Universal Analytics, it is …
Are you importing cost data to Google Analytics?
The importance of tracking cost data in Google Analytics When it comes to online advertising, understanding the true …
What is server-side tagging and should I be using it?
What is server-side tagging? Server-side tagging allows you to move all of your measurement tags from your website or …
Google announce the death of Universal Analytics
Today Google announced that they will be sunsetting Universal Analytics, the previous generation of Google Analytics and …